My toolkit

Tools I use in my work. Platforms I recommend.

Tracking, ecommerce, freelancing, content and marketing tools that fit real client workflows.

Some links on this page are affiliate links. If you sign up through them I may earn a commission, at no extra cost to you.

eCommerce

Shopify

Build and run an online store with products, payments, checkout, and the tools needed to grow an eCommerce business.

Best for: eCommerce brands, online stores, product businesses, and dropshipping.

Open Shopify ↗
Freelancing

Upwork

Find freelance projects, work with businesses remotely, and build long-term client relationships across many specialties.

Best for: freelancers, specialists, agencies, and remote project work.

Open Upwork ↗
Marketing & CRM

HubSpot

Connect marketing, sales, customer management, and automation in one business platform.

Best for: businesses that want a connected CRM and marketing workflow.

Open HubSpot ↗
SEO & Growth

Semrush

Research keywords, competitors, content opportunities, and search visibility for a more data-driven SEO strategy.

Best for: SEO research, content planning, competitor analysis, and growth teams.

Open Semrush ↗
Amazon & eCommerce

Helium 10

Tools for Amazon sellers covering product research, keywords, listings, operations, and marketplace growth.

Best for: Amazon FBA sellers, product research, keyword research, and marketplace growth.

Open Helium 10 ↗
Learning

Udemy

Online courses for learning practical skills across digital marketing, business, analytics, development, and more.

Best for: structured learning, skill development, and practical tutorials.

Open Udemy ↗
Software & SaaS

AppSumo

Discover software, SaaS products, productivity solutions, and business tools through a marketplace built around software deals.

Best for: creators, startups, marketers, and small businesses looking for software.

Open AppSumo ↗
Creator Tools

CapCut

Edit short-form videos, add captions and effects, and speed up content production for modern social platforms.

Best for: YouTube Shorts, TikTok, Reels, and fast social video editing.

Open CapCut ↗
Creator Software

Wondershare

A family of software products for video, documents, PDFs, creative work, and everyday digital workflows.

Best for: creators, marketers, and businesses that need practical desktop software.

Open Wondershare ↗
Web Hosting

Hostinger

Web hosting and website infrastructure for websites, WordPress projects, landing pages, and online businesses.

Best for: websites, WordPress, blogs, landing pages, and starter online businesses.

Open Hostinger ↗
Domains & Hosting

Namecheap

Domain registration and related web services for building and managing the infrastructure behind a website.

Best for: domains, DNS, SSL, and website setup.

Open Namecheap ↗
AI Video

InVideo

Create marketing and social videos in the browser with a workflow designed to make video production faster.

Best for: marketers, creators, and teams producing frequent video content.

Open InVideo ↗
Social & Creator

TikTok

A short-form video platform and creator ecosystem for publishing, discovering, and growing content.

Best for: short-form content, audience growth, and social video experimentation.

Open TikTok ↗
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